Study: ‘’iPhone now overtakes Samsung in the "brand recognition" category by only 1%.’’

Xiaomi Hongmi

If a year ago, iPhone was on all the tongues in terms of popularity, this reality is declining to the benefit of Samsung, Huawei and Xiaomi.

Regarding the China Market, which is second in the world, TrendForce has conducted a recent survey which shows that,
iPhone now overtakes Samsung in the "brand recognition" category by only 1%. Connectikpeople has also discovered that, always according to this survey:

·        Apple vastly behind the Korean giant, revealing a continuously declining popularity.

·        Huawei, Lenovo, and Xiaomi are all doing well in China.

·        HTC and Nokia, by contrast, are noticeably struggling,

·        Samsung’s brand image, has been improving steadily in China.

·        For Q2 this year, approximately 79.6% of the Chinese interviewees named the Korean company when asked of the smartphone brands that "immediately come to mind."

Finally, with its impressive specs and low price, TrendForce believes Xiaomi will not only retain its loyal customers, but also see improvements in the area of brand recognition. Therefore, TrendForce expects Xiaomi's aggressive pricing strategy to affect the average smartphone prices in the market, and in turn intensify the competition among mid-end smartphone makers.