Growth in the India market doesn't rely on high-end devices , but in low-cost Android phones: realities, stakes and opportunities.

Budget smartphones

Thus far, the China market has driven the boom, in terms of smartphones shipments. This dynamic has generated in 2013, about 351 million units sold in China. According to IDC, in 2013 the worldwide smartphone market surpassed 1 billion units shipped, up from 752 million in 2012.

But progressively we witness a slow-down in China, meaning that, China is becoming like more mature markets in North America and Western Europe, where smartphone sales growth is slackening off.

This trend benefits at the emerging markets like India, Africa, the Middle East and Africa, Central and Eastern Europe, and Latin America.

Within this set , India will be key to future smartphone growth as it represents more than a quarter of the global feature phone market in 2013. 
‘’Nearly half of the smartphones shipped in India in 2013 cost less than US$120," said Kiranjeet Kaur, Senior Market Analyst for mobile phones at IDC Asia/Pacific. 

Meaning that, growth in the India market doesn't rely on high-end devices, but in low-cost Android phones.