Social media analysis technology: realities, trends, recommendations and solutions.
Among the new IT Convergence and the new Telecoms Convergence- enablers; the social media, play and will play
a crucial role, when it comes to intelligence and communication, technological-innovation and
commerce, consumer insights and trends, opinions and
more.
At Connectikpeople.co it is always exciting to observe in
real-time that, each social channel has
its own leading crowd and character, and the theme of each can differ
periodically.
This means, the ways people, share, communicate and behave through Facebook
can differ from how they share, communicate and behave via Twitter and blogs.
Based on this reality, when it comes
to social media analysis technology or a platform, Connectikpeople.co
recommends a flexible and scalable technology that can bring out inter alia: relevant
insights with a broader perspective, and a more in-depth dataset.
Users of the social media analysis technologies should focus
on technologies that can:
- Identify relevant social media conversations and provide users with robust and actionable social media insights,
- Power in-depth analysis and actionable insight into how consumers are engaging on social media to inform key business decisions for brands,
- Incorporate in-depth conversation analysis and consumer research into their reports and advisory services,
- Provide accurate and actionable social media insight,
- Produce data-driven insight and results,
- Provide a view of the authentic sentiment and opinions around a brand or topic of interest,
- Collect and archive many additional global social media content sources,
- Analyze a comprehensive set of social media conversations and to compare available data and results,
- Provide powerful consumer insights to aid in strategic business decision-making.
Connectikpeople.co also recalls that, the technology
that can perform analysis in any language is even more exciting.
