Geomarketing (GeoIP) approach in our data-driven world.

In our mobile-driven world where an astonishing volume of data is generated in real-time from multiple sources (sensors used to gather information, posts to social media sites, digital pictures and videos, purchase transaction records, and cell phone GPS signals to name a few.), Connectikpeople.co recalls that, a Geomarketing approach in our data-driven world, can inter alia allow:

·        Marketers to target Web content to users based on their physical location, without using third-party IP detection;

·        Enables global brands to foster a more relevant, targeted, and personalized user experience down to a user’s country, state, city, and even ZIP code;

·        Allows serve up much more relevant advertisements based on what is going on around them at that specific point in time;

·        Presents geographically-specific content based on a visitor’s physical location;

·        Display legal notices in certain countries; and boosts engineers’ ability to manage website scalability and speed.

WP Engine, a SaaS content management platform for websites and applications built on WordPress, paves its way in this segment.