South African Social Media Landscape.

The social media wave hits each country with a set of light differences related to phone operating system point of view.

Overall, visual content drives social media, and in South Africa , according to the recent findings of the SA Social Media Landscape 2015 report, Facebook remains the most popular social network in South Africa, followed by YouTube and Twitter, excluding instant messaging services. 

‘’The Facebook user base is beginning to resemble the South Africa urban population: The highest growth in the user base is seen in three key economic hubs, namely Johannesburg (55%), Pretoria (49%) and Cape Town (44%). Interestingly, Nelspruit continues to show high growth, at 40%’’, said Mike Wronski, managing director of analytics company Fuseware.

When it comes to a phone operating system point of view, Android is growing from 1, 26 million in 2013 to 3,2 million in 2014. BlackBerry has fallen from the top position to second, from 2,6-million to 2,4-million. Windows Phone is rising from 124 000 to 260 000, while iOS remains in third place, stable at 580 000 users, according Research and Markets.

smartphones only just dominate , at 5,6-million , so a large Facebook user base is still on a basic device.