Understand how Mobile Users interact with mobile Apps.

The app industry is more and more exciting and dynamic in terms of content, data, apps, adoption and threats (security and privacy); while a set of realities related to Data consumption continue their momentum.

From insight into users’ behaviors (through metrics like app reach, engagement and retention); the most addictive apps; usage-level information; messaging-related insights and more; the real-time ability to understand how mobile users interact with mobile Apps, can be inter alia: a key tool to boost your app, forming your monetization, product and marketing strategies.

According to Appannie, through its report: ‘’Insights Into App Engagement: Q1 2015’’, Communication and Social categories lead the industry; Japanese and South Korean gamers dominate; Data consumption is ramping up.