gamification technologies and strategies of customer engagement



I have a pleasure to recall that, the global gamification market is increasing, due to its growing application in corporate sector, increasing penetration of gadgets with display, and rapid uptake of social networks

In effect, the advantages of gamification including motivation, and customer engagement have been encouraging the organizations and individuals to utilize them


For those who are unfamiliar, there are several gamification technologies and strategies of customer engagement, including level progress, points and scores, real time performance feedback, progress bars, activity feeds, competition with friends, virtual gifts, being part of story, avatars, and virtual currencies. 

According to Research and Markets, approximately 30% of the gamification participants are observed to prefer level progress, among all other gamification techniques. Level progress refers to crossing the difficulty levels for reaching the next level.

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