The growing dynamic behind digital asset management explained
The digital asset management solutions are witnessing an exciting growth, as
increasing organizations prefer rich
media content for promoting brands and products. Living now in a mobile
era, the rising adoption of portable devices in enterprises has increased
security requirements, thereby increasing the demand for digital asset
management solutions.
The dynamic is also driven by the growing demand for digital marketing
applications and solutions among enterprises for different purposes, such as
asset analytics and lifecycle & rights management.
According to Research and Markets, other significant factors driving the market
growth are the increasing demand for integrated solutions and the rising usage
of SaaS-based solutions.
The firm also indicates that, the global digital asset management market is
expected to reach USD 5.60 billion by 2025.
