Apple and Microsoft lead the Detachable Tablets market in New Zealand
Microsoft continues to enhance its identification as a premium vendor, by
introducing higher-end models and reducing its low-end range.
However, Microsoft is facing increasing competition from the wide range of
detachable models, running windows operating system, on the market.
According to IDC’s New Zealand, Apple captured the top spot in 2016, with a
total market share of 32%. In number two was Microsoft, with a total market share
of 31%.
The firm reveals that, a total of 80,000 detachables were shipped in to the
New Zealand market in 2016, increasing from 55,000 in 2015, growth of around
45% year on year.
HP (9%), Samsung (7%), and Acer (7%) made up the remaining top five vendors
for the year, with the rest of the market accounting for less than 15% of
shipments.
