Subscription to Multiple Streaming Services in our ever-connected world

Our lever-connected world is also increasingly characterized by voracious video viewers that combine multiple subscriptions Streaming Services. Netflix, Amazon Prime, Hulu, to name a few draw lots of excitements.

 

New GfK research in the US has found that 16% of the viewing population have multiple SVOD (subscription video-on-demand) services in their homes, up from 10% three years ago. 

The same study reveals that, subscribing to Multiple Streaming Services Rises Over 50% in 3 Years, Posing New Challenges to Video Marketplace.