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Marketing automation is a very active segment of the CRM software market

It is exciting to recall that, the Marketing automation Software assists firms in developing, executing and tracking campaigns in a streamlined and more effective manner so that the managers can automate workflows, manage collateral, track prospect behaviour and qualify leads before they are passed to sales.
In effect, Marketing Automation helps firms in quickly identifying and qualifying significantly increased number of leads, this helps in the coordination between various members across the sales teams and also enables the tracking of progress on a case to case basis. This helps the marketing teams to improve their campaigns by planning better based on the previous results. According to Research and Markets, the increasing online presence of small and medium businesses on the internet to capture customers via email marketing and social media is the core driver to this market. The enormous amounts of data generated needs to be tracked and analysed which is done very effectively by t…
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The Growing omnichannel retailing

It is steadily clear that, with growth in the popularity and adoption of online retail, end-users arrive at purchase decisions after rigorous research on online sales portals. 
For many analysts, this helps them compare the features of different products and brands along with the price lines and incorporated features. Hence, the existing brands are currently focusing on delivering improved sales experiences. 
According to Research and Markets, Players have increased their investments on devising account management and supply-chain management strategies along with user-friendly product assortments, and they are launching informative and interactive websites to enhance their user-browsing experience.

A smart-connected wallet

For those who are unfamiliar, a smart-connected wallet, like any other wallet, is a personal accessory, which is used to carry personal belongings such as cash, transactional cards, transit cards, photographs, gift cards, and many other things. 
Their location can be tracked down by users with the help of Bluetooth or Wi-Fi connectivity. These wallets are compatible with smartphones and other wireless technology-enabled digital devices, including tablets and personal digital assistants (PDAs).

Increased Viewing of Mobile Video Content

Increased Viewing of Mobile Video Content is exciting and many analysts believe that, this momentum is driving Consumer Demand for better content experiences. Mobiles are used every day to watch streaming videos, so that, the explosive growth of new digital content available via online video distribution networks such as YouTube competes directly with traditional broadcasting creating a new connected landscape with data at the center. Therefore, one can observe that, with this shift in industry competition, media and entertainment companies aim to maximize content investment and return while providing a differentiated and exceptional customer experience. According to a study, conducted by the IBM Institute for Business Value, although media companies have advanced in recent years, most lag digital disruptors in the application of data, machine learning and advanced automation to deliver next-generation experiences at scale. Cognitive capabilities can play a critical role in this transf…

Popular pricing models adopted in the internet services market

It is now clear that, flat rate pricing, usage-based pricing, and congestion pricing are the popular pricing models adopted in the internet services market. SpendEdge analysts note that the congestion pricing model shows high growth potential since it helps buyers in reducing additional traffic costs. This pricing model provides suppliers with the option to take necessary steps by understanding the congestion levels and accordingly increase the network capacity.

Due to the largely nascent aspect of the IoT, security standardization will take some time

It is clear that, due to the largely nascent aspect of the IoT, security standardization will take some time. For many analysts, these efforts are being underpinned by a dynamic drive to develop specifications, reference architectures and other technical frameworks to address compatibility and interoperability. According to ABI Research, in large part, security is still being addressed through best practices, guidelines, and strategic recommendations, but these efforts are slowly trickling down to embed themselves in standards.

The successful implementation and adoption of IoT technologies will depend on

For many analysts, the IoT represents a game-changing technological breakthrough, but the ecosystem is volatile, fractured, and experimental. As such, it is highly vulnerable to cyberthreats. In fact, the successful implementation and adoption of IoT technologies will depend on the ability to trust the devices and the underlying infrastructure. ABI Research forecasts 48.8 billion connected devices globally by 2021.

Here is why Hosting service providers are adopting virtualization and cloud platforms

The stakes related to the scalability and flexibility are driving key excitements. In effect, Organizations looking to implement measures to enhance their server security and improve scalability are the key consumers of hosting services, and global service providers are adopting virtualization and cloud platforms to improve scalability, cost-effectiveness, and retention of clients.

The IBM LinuxONE Emperor II

At the core of stakes, one can observe new capabilities aimed at helping organizations achieve very high levels of security and data privacy assurance while rapidly addressing unpredictable data and transaction growth. As key feature of the new LinuxONE Emperor II, one can observe that, IBM Secure Service Container, a LinuxONE technology represents a significant leap forward in data privacy and security capabilities. With IBM Secure Service Container, data can be protected against internal threats at the system level from users with elevated credentials or hackers who obtain a user's credentials, as well as external threats. According to IBM, Software developers benefit by not having to create proprietary dependencies in their code to take advantage of these advanced security capabilities. An application only needs to be put into a Docker container to be ready for Secure Service Container deployment, and the application can be managed using the Docker and Kubernetes tools that are i…

FinTech companies enhance service portfolios and quality of service in the network payment services market

It is steadily clear that, entry of FinTech companies enhance service portfolios and quality of service in the network payment services market.
One can also observe that, the market is highly competitive due to the entry of FinTech companies that develop new technologies to enhance service portfolios and quality of service.
“The entry of new suppliers has resulted in the increase of unique products and services as they incorporate innovative technologies such as NFC payment and mobile wallets to manage services efficiently,”says says lead SpendEdge procurement analyst Angad Singh.

Wireless telecom services

Steadily, one can observe that, increase in the number of mobile data subscribers and internet-compatible devices are driving wireless telecom services. In effect, as mobile devices and broadband connectivity have become global necessities, consumer usage patterns are changing rapidly. Wireless telecom companies are looking to expand via alliances and partnerships to expand their capabilities and speed TTM. For many analysts, buyers of wireless telecom services show nearly the same preference towards both the pay-as-you-go and the subscription-based pricing models. However, SpendEdge analysts note that the pay-as-you-go model is slightly more popular as customers need to make payments only for the resources consumed.

Industrial smart sensors

For those who are unfamiliar, industrial smart sensors are used in every phase of manufacturing, which helps in obtaining reliable and accurate real-time data. The industrial smart sensors cover varied applications such as smart cameras, smart helmets used in industries, sensors used in furnaces, and pressurized oil.

Here is why Industrial smart sensors are integrated with electronic components

Industrial smart sensors are integrated with electronic components that perform functions such as data conversion, bi-directional communication, and taking decisions in an industrial set up. They are enabled with microprocessors that process all the acquired data and send it to control systems. Microprocessors used in these industrial smart sensors use an IIoT-enabled chipset for faster communication between the sensor devices and the control systems. There have been many developments in these chipsets.

Industrial Internet of Things (IIoT)

For those who are unfamiliar, the implementation of IIoT is one of the key trends in all process and discrete industries. Industrial Internet of Things (IIoT) is a network of devices such as machines, sensors, controllers, big data analytics, and cloud computing components. Such integration would link analytics with the operations of industrial automation, which would ultimately improve the performance of the industry. 
Currently, enterprise control systems such as PLC and SCADA are enabled with IIoT. These control systems need to communicate real-time data and store the data on the cloud after analyzing it. IIoT is a medium through which these control systems can perform the above functions. The inputs for these control systems are given by industrial smart sensors that sense information such as pressure, temperature, and health of workers. As industrial smart sensors are incorporated with microprocessors, they can process real-time data and send the data to control systems, which hel…

One of the major developments in chipsets

For those who are unfamiliar,one of the major developments in chipsets is the integration of sensors and other transduction elements together in one silicon chip; the complete system is called System-on-Chip. Some of the advantages of using SoC enabled industrial smart sensors are cost improvement, reduced costs of bulk cables and connectors, better signal to noise ratio, and system reliability.

Mainframes are high-performance computing systems

For those who are unfamiliar, Mainframes are high-performance computing systems that are primarily implemented in enterprises for processing and reporting of online transactions. For instance, IBM Z Systems mainframe connects multiple computers together to upload or download enterprises data. According to Research and Markets, the market encompasses mainframe solutions and service cloud-based mainframe services, hardware components, and software applications that are used to manage mainframes.

The demand for machine-to-machine (M2M) communications

It is important to recall that, the number of smart connected devices worldwide is increasing at an exponential rate, and it becomes more difficult to manage, monitor, and maintain the data in an organization. Thus, the demand for machine-to-machine (M2M) communications will rise as they help end-users to simplify the management, monitoring, and maintenance of connected devices.

The Internet of Things (IoT) uses many technologies

We live now in a digital-connected data-driven world where the number of connected devices increases and the volume of data explodes. On this dynamic, the IoT uses many technologies such as Wi-Fi, radio-frequency identification (RFID), sensors, barcodes, and global positioning system (GPS) to build intelligent and automated IT solutions.

Deep exciting realities in the Global Application Programming Interface (API) Testing Market

The most exciting is to observe that, Adoption of Agile and DevOps practices for software development and open API strategies by businesses are some of the driving factors of the API testing market. Data policies and regulationsabout API testing is one of the restraining factors that may hamper business critical functions in the API testing market. Many analysts agree that, the growth in the API testing services segment is expected to be driven by the growing significance of partnerships between the software development teams and the Quality Assurance (QA) services or an offshore QA teams. The API testing on-premises deployment model is on an exciting curve of adoption due to businesses refraining from adopting cloud-based platforms to test their APIs, as exposing the public and internal APIs to cloud platform involves high data security risks. According to Research and Markets, in Japan, China, and India, the adoption of API testing solutions has primarily been gaining competitive ad…

The use of DDoS protection solutions and services for ensuring data security

It is important to recall that, increased instances of web application attacks and DDoS threats in the Americas have made many organizations deploy DDoS protection solutions and services. The DDoS protection solutions and services were adopted by a large number of SMEs in the region during the early stages of its introduction. 
The growing complexity and frequency of TCP connection attacks, application attacks, UDP flood, and DNS amplification attacks in Europe and the Middle East is real, like the escalating threat vector and shifting focus of organizations in the government and healthcare sectors toward the adoption of DDoS software. 
The increase in awareness among SMEs in various countries such as Netherlands, Italy, and Turkey regarding the use of DDoS protection solutions and services for ensuring data security is exciting.
The initiative taken by organizations in Japan, Malaysia, Singapore, Indonesia, and India to implement DDoS protection is encouraging. 
SMEs and large enterpris…

A host of companies investing in developing disposable sensors

For those who are unfamiliar, a host of companies ranging from established players including Philips Healthcare and Medtronic to well-backed ventures like Qualcomm Life and smaller start-ups like GenTag and Proteus Digital Health are all investing in developing disposable sensors, but are taking varied approaches regarding sensor format and supporting technologies. 
A range of wireless protocols are under consideration for adoption in disposable smart health sensors including Bluetooth, NFC and Proprietary offerings.
Disposable sensors, without embedded wireless transmitters are already commonplace in remote patient continuous glucose monitoring applications from Dexcom, Medtronic and others.

Connectivity in Virtual Reality (VR) devices

It is important to recall that, in terms of connectivity, 802.11 n/ac Wi-Fi is supported by mobile and standalone devices.
In effect, while tethered devices are still connected to a PC or console with a cable, however, a wireless connection is likely to replace the cable connection.
For many analysts, for tethered VR and high-resolution VR content, 60 GHz (WiGig) will play important role to support high bandwidth in the years to come.
ABI Research expects that WiGig will be mainly deployed in the tethered VR devices which need multi-gigabit connectivity with low latency. Nearly 40% of VR HMDs are expected to support WiGig connectivity in 2022.

A total immersive Virtual Reality (VR) experience

I have a pleasure to recall that, accuracy in tracking movements is another important feature for an immersive VR experience. Most of the current VR devices support only 3 degree of freedom (DOF) tracking, with the exception of tethered devices, which are usually targeted for high-end market support 6 DOF. 

A 6 DOF is the ideal goal and mobile and standalone VR devices are moving towards 6 DOF tracking to provide a total immersive experience. Mindmaze and uSens have announced 6 DOF position tracking solution for mobile VR devices, and Google announced Worldsense, a standalone VR device with 6 DOF, notes Khin Sandi Lynn, industry analyst at ABI Research.

Here is why the worldwide virtual reality (VR) market has been experiencing significant growth

Streamlined Immersive Experience is now at the core of stakes when it comes to virtual reality (VR) market.
In effect, the worldwide virtual reality (VR) market has been experiencing significant growth with increasing numbers of content launches, consumer and enterprise deployments in entertainment, retail, marketing, and other segments

As VR makers continue to improve the level of immersion, ABI Research forecasts that VR HMDs with 6 degree of freedom (DOF) will represent over 40% of combined mobile and standalone VR market in 2022.

Here is why Virtual Reality head-mounted displays (HMDs) have a long way to go in many features

It is now obvious that, to meet user expectations, VR HMDs have a long way to go in many features including display quality, degree of freedom (DOF), and connectivity.
According to ABI Research, the majority of VR HMDs currently available in the market support only 1080/2K resolution displays; which need to be greatly improved to solve the screen door effect caused by low resolution displays.
One can also observe that, new tethered devices with 4K display such as Aukey Cortex and Pimax and the arrival of mobile headsets with 4K display are likely to drive the penetration of high resolution VR devices.

Car eWallet technology, Secure Payments “On The Go” With Blockchain Technology

At the core of stakes, we have an open automotive transaction platform for mobility services based on blockchain technology; we have Car eWallet with the potential to radically change the way manufacturers, suppliers and service providers process digital transactions and considerably simplify the use of vehicle services; we have transactions and payments between vehicles and other machines.
In fact, ZF, UBS and IBM will soon be jointly developing an open automotive transaction platform for mobility services based on blockchain technology
For those who are unfamiliar, Car eWallet is an innovative, digital assistant in the car that allows secure and convenient payments even on the go. The Car eWallet is based on the IBM Blockchain technology, which makes it possible to synchronize the information of each participant in the network in a reliable and unchangeable data record.

White biotechnology in the commercial manufacturing

For those who are unfamiliar, white biotechnology has enabled the commercial manufacturing of several products such as curd, cheese, and beverages by using natural metabolic pathways and various microorganisms. Earlier, these bio-based products were not commonly used in industries. They were used in niche industries such as biofuel production. However, today, several industries such as pharmaceutical and F&B use bio-based products to produce APIs and enzymes to enhance the texture and aroma of food.