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Showing posts from September 5, 2017

The most exciting regarding the Cloud Encryption Market

It is very interesting to observe that, the market is driven by factors, such as proliferation in the cloud adoption and virtualization, bigger risks on cloud environment due to big data analytics, and stringent regulations and compliances. The major hindrance faced by the enterprises while adopting cloud encryption are lack of budget for the adoption of best-in-class cloud encryption solution, and misbelief of performance issue caused by cloud encryption. Software-as-a-Service (SaaS) service model in the cloud encryption market is expected to grow at the fastest rate. According to Research and Markets, the Cloud Encryption Market is Expected to Grow from USD 645.4 Million in 2017 to USD 2,401.9 Million By 2022, at a CAGR of 30.1%.

Software-as-a-Service (SaaS) applications might contain malicious activities

It is important to recall that, the SaaS applications might contain malicious activities that may cause significant data loss. Therefore, the cloud encryption solutions and services help in minimizing the loss of data by encrypting it and allowing only authorized a person to access the same with the help of encryption keys.

Difficult it could be to compete at Amazon’s level

For those who are unfamiliar,Amazon has long dominated the e-commerce market. Its recent acquisition of Whole Foods has incited panic among physical retailers in the grocery industry, largely due to how difficult it could be to compete at Amazon’s level. It’s believed by experts that the partnership between tech giant Google and retail tycoon Walmart may just stand a chance.

Google and Walmart to challenge Amazon’s dominant position in the US e-commerce market

Very exciting to observe that, Google and Walmart are forming a new partnership to challenge Amazon’s dominant position in the US e-commerce market. This partnership agreement will make Walmart’s products available through Google’s online retail platform Google Express. Google’s voice ordering service is also at the core of stakes; as customers will be able to use Google’s voice-activated personal assistant on phones and other mobile devices to order products supplied by Walmart. BizVibe predicts that this is a big push forwards for the voice-assisted software market and online shopping trends.

Google Express’s voice + other incentives beneficial to Google and Walmart when competing with Amazon

For many analysts, Google Express’s voice ordering functionalities, coupled with other incentives such as free shipping, easy reordering, and reduced membership fees will likely be more beneficial to Google and Walmart when competing with Amazon. However, there is still skepticism around to what extent this newly formed partnership will challenge Amazon’s dominance.