Showing posts from September 17, 2015

The IBM’s 2015 Email Marketing Metrics Benchmark Study.

It is obvious that, we live in a digital age where email will continue remain a powerful vehicle to engage customers with personalized campaigns and to provide each individual with additional value while opening up new revenue opportunity for the business.
Henceforth, you can combine email marketing with deep analytics to understand customers, generate additional insights to deliver meaningful experiences for each consumer at the right place and the right time.
According to the findings from the IBM’s 2015 Email Marketing Metrics Benchmark Study, ‘’brands used email campaigns triggered by a person’s previous action, such as a recent purchase or the resetting of their password, drove higher customer engagement due to the timeliness and relevancy of these messages’’.
The study also reveals that, these campaigns (known as transactional emails) produced an open rate of 72 percent and average click through rate of 30 percent.
For those who are unfamiliar, recalls that, IBM’s…

Protect Enterprises from Data Loss, Fraud, and IP Theft in our data-driven age.

Insider threat within enterprises is henceforth a top concern that companies and industries have to mitigate and to stem. So the visibility or intelligence required to understand user behavior is now at the core of stakes when it comes to protect enterprises from data loss, fraud and IP theft across third-parties, privileged users, and business users. 
Increasing user-centric security platforms gain in maturity providing inter alia:
Risk scoring, which identifies and prioritizes the highest-risk users to investigate,
Abilities to distinguish misuse from legitimate user activity and shutdown user sessions, 

Field-level application marking and monitoring, which tracks in-application elements for data exposure and extraction,

Accurate understanding of the sources of insider threats, access to sensitive data via applications and more. 

ObserveIT with its new Insider Threat Platform paves its way in this niche.

Security updates for OS X Server, iTunes, Xcode, and iOS

Image recalls that, Apple has released security updates for OS X Server, iTunes, Xcode, and iOS to address multiple vulnerabilities. Exploitation of some of these vulnerabilities may allow a remote attacker to take control of an affected system. Available updates include: OS X Server v5.0.3 for OS X Yosemite v10.10.4 or lateriTunes 12.3 for Windows 7 and laterXcode 7.0 for OS X Yosemite v10.10.4 or lateriOS 9 for iPhone 4s and later, iPod touch (5th generation) and later, iPad 2 and laterTherefore, encourages users and administrators to review Apple security updates for OS X Server, iTunes, Xcode, and iOS and apply the necessary updates.

Enterprise-class log management and analysis on an open source platforms in our digital age.

It is more and more wrong and irresponsible to believe that open source products and technologies are awkward to use and difficult to integrate within large enterprise IT environments.
Henceforth, the innovation is there! Open source log management platforms gain in maturity and provide now holistic features that can streamline each experience when it comes to store, search and analyze machine data collected from their IT infrastructure and applications.
When it comes to:
enhanced performance, management and visualization capabilities making it even faster to pinpoint and address the root cause of operational problems,
Make it easy for enterprises to deploy affordable alternative to expensive log analysis tools,
Derive operational intelligence from both structured and unstructured data sources in order to automate time-consuming IT and DevOps processes, encourages this momentum and recalls for informational purpose only that, the v1.2 release of Graylog incorporates hen…