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Showing posts from September 1, 2016

Real Time Location System technologies in our ever-connected world

For those who are unfamiliar, Real Time Location Systems (RTLS) are those systems which are used to locate and track assets or people in real time with the help of Radio Frequency (RF) signals as communication medium.
According to Research and Marketsthe global Real Time Location Systems (RTLS) market is estimated to grow at USD 3612.56 million by 2020. 
Based on the technologies used, the market is further segmented into Radio Frequency Identification (RFID), WiFi, Ultra Wide Band (UWB), Ultrasound, Infrared (IR) and others which include Zigbee, GPS, Bluetooth Low Energy (BLE) and WhereNet. 
One can observe that, UWB and WiFi technologies are identified as some of the growing technologies in the short and long terms,, while many are still dependent on passive RFIDs and barcodes due to lack of awareness.


The Real Time Location Systems (RTLS) tags attached to various target objects or assets, process and communicate the information with the help of a reader to a centralized server in order…

Stakes around internet banner ads, rich media for a limited duration and Video advertisements

The Internet Advertisement Market is on solid growth in terms of revenue, and opportunities. On this momentum, banner ads as one of the oldest methods of internet advertisement draw lots of excitements.
“Statistics show that banner ads help in enhancing the brand value of the company or the products as compared to other modes of advertisement,” says Ujjwal Doshi, a lead analyst at Technavio for publishing and advertising research. 
In effect, banner ads are compelling, concise, and easier to understand for the users; while video advertisements too, are more effective when the advertisement is followed with a social or emotional message.

The US and China, UK, Japan, Germany, Australia and Canada in mobile advertisement spending

The growth of mobile advertisement is very exciting. The momentum is global with the growth of mobile advertisement in emerging economies as a great factor that will contribute to this growth.
According to Technavio, the US and China will maintain their position as the leading markets, with mobile advertisement spending accounting for more than USD 40 billion in the US and close to USD 22 billion in China as of 2016.
One can also observe that, apart from these countries, the UK, Japan, Germany, Australia and Canada are also set to witness significant growth in mobile ad spending.

Here is why companies increasingly deploy mobile enterprise solutions

Our ever-connected digital-driven world is very exigent; so that it is interesting to see that, organizations of all sizes increasingly deploy mobile enterprise solutions as part of a short- and long-term approach to digital transformation.
Companies use enterprise mobility-related applications and services to improve operational performance, workforce productivity, and digital engagement. 
One can recall that, when implemented well, mobile enterprise solutions can solidify customer, employee, partner, and supplier relationships and thereby bolster confidence in digital transformation investments.

Google, Baidu and Sohu in the search ads industry

The stakes in terms of revenues, the access to data, information and knowledge around the search ads market are increasingly huge. China is aware of stakes and continues to ban Google.
In effect, Google faces tough competition from Baidu, which is benefitting from the ban on Google in China.
According to Technavio analysts, Google has been maintaining its lead in the search ads segment with revenues of more than USD 44 billion in 2015, accounting for nearly 55% share of the global search ad spending. Baidu is benefitting from the ban on Google in China. 
Sohu paves its strong way to success in the digital search advertisement market in China. The rapid growth of e-commerce in the country is also boosting online searches.

The use of deception technology solutions in our ever-connected digital world

We live now in an exciting ever-connected digital world where, the frequency and intensity of cyber threats and attacks are increasingly sophisticated and on the rise. Malware and spyware attacks are evolving into more complex attacks and they have become difficult to detect and control.
Vendors are finding it difficult to develop security solutions that can counter such sophisticated cyber-attacks.
Therefore, the use of deception technology solutions such as firewalls, anti-virus software, intrusion detection system/intrusion prevention system, encryption, and login passwords has become mandatory in organizations to ensure the security of critical information.

A new Representational State Transfer (REST) application program interface (API)

At the core of stakes we have: new Spirion API that enables sharing of sensitive Data discovery and classification results with security information and event management (SIEM) systems, governance, risk and compliance (GRC) platforms, cloud access security brokers (CASBs) and user behavior analytics (UBA) platforms. Mobile, cloud and web applications are also supported by the API. In our ever-connected world where companies need the real-time capacities to quickly and easily identify where they have data breach exposure, the new API allows endpoints and locations to be queried by Spirion to show the amount of sensitive data each holds and the amount of data that is currently unprotected.

TomTom Touch, TomTom Adventurer and TomTom Spark 3 to track steps, sleep, heart-rate and calories burned

Once more, TomTom dives into the wearables market by broadening its fitness wearables portfolio in North America with the announcement of a line of new and distinctive devices: TomTom Touch, TomTom Adventurer and TomTom Spark 3.
One can observe that, TomTom Touch: is a fitness tracker to measure body composition and all day heart rate from the wrist. It tracks efforts such as steps and calories burned; but also lets the user see the effect of these efforts on their body. TomTom Spark 3: is a fitness watch that leverages GPS and map technology, TomTom Spark 3 comes equipped with Route Exploration. Users can track their activity for running, cycling, swimming, treadmill and gym workouts. 
TomTom Adventurer: is a rugged watch with all of the features of Spark 3 and a built-in barometer made for hikers, trail runners and skiers.

SwaggerHub integrations for the Microsoft Azure cloud platform

At the core of the stakes, we have the efficient abilities for developers to create, publish, maintain, monitor and secure APIs at any scale.
Now within the SwaggerHub SaaS application, API designers can instantly deploy their Swagger/Open API Definitions directly to Microsoft Azure API Management.
For those who are unfamiliar, SwaggerHub is the place for development teams to collaborate and coordinate the entire lifecycle of an API. For each API version, a connection can be made directly to Microsoft Azure API Management so that updates to the API definition are pushed on each save of the definition.
The Microsoft Azure tools, pre-built templates and managed services help developers and IT professionals build and integrate applications faster.

NexentaConnect’s Software-Defined File Services for Enterprise VMware Virtual SAN Customers

At the core of stakes, we have: Free License promotion to speed Adoption of file services for Hyper-converged Infrastructure Software Storage Solution; flexibility, simplicity and lower cost of ownership for the Software-Defined Data Center.
NexentaConnect for VMware Virtual SAN provides NFS and SMB file services for Virtual SAN with integrated management through VMware vCenter™. 
With NexentaConnect for VMware Virtual SAN, you can deploy a complete hyper-converged solution with ease. 
You can also extend the use of Virtual SAN to file service use cases benefiting a set of innovations in virtualized environments with full featured Software-Defined Storage solutions.