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Showing posts from August 3, 2017

Integrated content marketing, Dynamic campaign management, and emergence of account based marketing

Among the most exciting trends emerging in the global marketing automation software market, the Dynamic campaign management, and emergence of account based marketing are at the core of stakes. Integrated content marketing is escalating the growth of global marketing automation software market, as it enables marketers by ensuring consistent messaging, which is one of the keys to generate and enhance brand awareness, according to Research and Markets.

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Here is what is driving the global marketing automation software market

The most exciting is to see that, the global marketing automation software market is driven by factors such as growing demand for digital customer experience, customer scoring system, and increased need of personalized automated e-mails. One can also observe that, increasing need for personalized marketing through e-mails and customer scoring features is also driving the global marketing automation software market. The global marketing automation software market is expected to witness a CAGR of 8.5%, during the forecast period, to reach nearly 7 billion by 2023, according to Research and Markets.

Increasing innovation are the driving factors for the growth of the global wrist computers market

Very exciting to observe that, steadily, the major factors contributing to the growth of the global wrist computers market is the increasing popularity of adventure sports like scuba diving and free diving. There is also a gradual shift from the use of traditional diving gear to advanced diving gear that is equipped with computers to help divers with the decision-making process. Wrist computers are also used in the logistics industry for enhanced mobility among the workers. According to Technavio Research, the trend of automation, reduction of human intervention in the logistic industry, and increasing innovation are the driving factors for the growth of the global wrist computers market.

Exciting realities behind Earth observation satellites

For those who are unfamiliar, Earth observation satellites are used to gather information on global environmental conditions and are essential to understanding various geographical and weather-related phenomena. The need to identify potential environmental disasters before they strike and to manage Earth’s natural resources optimally have been important factors driving the use of these satellites. 
According to Technavio Research, there are currently 374 satellites in orbit across the globe for Earth observation. 
Data from satellites provides information to understand the processes and interactions between land, the atmosphere, and the oceans. Different data sets can be derived for applications as varied as forestry, agriculture, geology, risk management, and defense. For data communication, the satellites are uplinked and downlinked with the help of transponders, which will drive the market for satellite transponders, says Jujhar Singh, a lead embedded systems research analyst from Te…

The most exciting regarding the current global satellite transponder market

Steadily, one can observe that, the increased demand for single channel per channel (SCPC) links, bandwidth leasing, and high throughput satellite (HTS) spot beams based on throughput capacity are the major drivers of the global satellite transponder market. 
According to Technavio Research, one of the factors leading to the market's rapid increase in revenue between 2016 and 2017 is the increased utilization rate of transponders due to satellite launches planned for H2 2017
The firm also reveals that, remote sensing is an emerging application area expected to grow over the upcoming years.