Therefore, digital media and marketing professionals are increasing their expenditure on online video advertisements to attract consumers.
According to Technavio ( a new report on the global online video platform market),these advertisements have proven to be more effective than TV commercials by helping the brand produce more visibility and views.
Connectikpeople.co can also observe that, the market is expected to grow at a CAGR of more than 14% from 2015-2019.
The introduction of video analytics may streamline the revolution. In fact, analytics solutions track the number of viewers at any given time, along with videos viewed, viewing rate, geographic distribution, and real-time data about upload and download speed.