Showing posts from February 7, 2017

Widespread adoption of personal devices in the workplace

I have the pleasure to recall that, organizations are increasingly permitting employees to bring their personal mobile devices to the workplace and connect them to the company's network. This BYOD policy helps organizations grow rapidly as employees are connected to each other and their superiors all the time, even when they are not in the organization's premises. Management of these mobile devices will lead to increased demand for hardware, software, and services across organizations. AMS help minimizes the complexity for IT departments to keep corporate information secure. Organizations are, however, aware of the potential security risks involved when employees use their personal mobile devices to connect to the business network. Nevertheless, companies are working on streamlining their BYOD policies rather than restricting their employees from connecting to the business network.

Application management services (AMS) technology within enterprises

For those who are unfamiliar, Application management services (AMS) technology offers a holistic approach to the management of all the services in application management, from development to maintenance and support. Application management services (AMS) technology helps organizations increase efficiency, enable time management and revenue generation, and quickly respond to customer queries. Application management services (AMS) help minimizes the complexity for IT departments to keep corporate information secure.

People who already have the ability to use Apple Pay have no idea how it works

One can easily observe that, although awareness of Apple Pay’s existence is widespread, many people who already have the ability to use it have no idea how it works.
Therefore, it is essential to identify gaps like these, determine which demographics and regions might need a heavier marketing focus, and ensure that the widest possible audience has a solid understanding of your offerings.

Square educates merchants and consumers about the payment services

It is interesting to see that, Square recently carried out a campaign in Portland to educate merchants and consumers about the payment service, and the result was that contactless payments such as Apple Pay tripled, according to Infiniti Research.

In effect, this demonstrates just how important awareness and education are, as well as business partnerships with compatible companies.

Here is how Apple and other organizations are working to promote Apple’s services

For those who are unfamiliar, I can recall that, Square, a mobile payment company, has partnered with Apple to promote Apple Pay; waiving processing fees for the first USD 12,000 worth of transactions made using Apple’s payment app. I can also recall that, merchants can also request a free marketing kit and training materials. According to Infiniti Research, this initiative will incentivize vendors to promote Apple’s services, increasing awareness and helping combat the issue of consumers not realizing the option is available.

People simply don’t remember that Apple Pay is an option

It is clear that, Apple Pay has been growing steadily since launch, but its penetration is still quite low. Recent findings from Infiniti Research reveal that, in the app store, for example, it is used for only 1%–1.5% of transactions. On average, physical stores see less than 0.8% usage of the payment method. I can also observe that, while the number of transactions is rising, the frequency at which consumers use Apple Pay has actually fallen. A common reason for this is that people simply don’t remember that it’s an option.

The most exciting when it comes to Apple Pay

Since it launched two years ago, I can observe that, Apple Pay is on an exciting curve;supported by numerous banks and credit unions in the US, Apple Pay is gradually spreading into the rest of the world. According to a recent report from consumer spending analytics firm TXN, the number of mobile transactions using Apple Pay rose by 50% from December 2015 to December 2016.
Valued at close to USD 1 trillion in 2016, Infiniti Research predicts that mobile wallet market will exceed USD 4 trillion by 2021. However, finding the best way to take advantage of this market, can be challenging stated the firm.