Mobile wallets used in retail stores offer customers with benefits such as coupons and loyalty points.
For those who are unfamiliar, they allow vendors to easily track and analyze consumer data.
In effect, Retailers use this information to understand consumers’ demands and give consumers a better shopping experience.
I can also recall that, Mobile wallets act as a bridge between the online and physical world. It helps users to improve their purchase decision-making process by giving them an opportunity to compare various products and read reviews simultaneously. It allows retailers to change their offerings based on a customer’s location, loyalty, purchase history, transactions, and preferences.