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Showing posts from August 8, 2017

Unified platforms are penetrating the global multi-factor authentication market,” says Amrita.

It remains obvious that, certain government organizations still use the hardware authentication method. For many analysts, this has prompted vendors to introduce a unified platform that can provide both hardware and software authentication solutions. 
Analysts also believe that, Unified platforms for authentication will reduce the costs involved in maintaining separate platforms and modules. They will also enable users to switch easily to other authentication solutions. Unified platforms are penetrating the global multi-factor authentication market.

Here is why Companies prefer cloud-based multi-factor authentication

Increasingly, Companies prefer cloud-based multi-factor authentication because of its benefits like easy installation and upgrading, pay-as-you-go, zero maintenance costs, less dependency on internal IT personnel, and improved reliability and scalability.  Cloud-based multi-factor authentication offers secure access to networks and applications, protects users while improving user experience, and addresses compliance requirements for the security of regulated data.

Out-of-band (OOB) authentication in our ever-connected data-driven era

For those who are unfamiliar, Out-of-band (OOB) authentication helps end-users to prevent fraud. It works using a secured communication channel. 
Enterprises are adopting OOB technology for high-risk transactions to verify the identity of the user and authenticate for both financial and non-financial transactions. 
OOB authentication makes use of two different networks working together to identify a user. OOB authentication technology is a kind of multi-factor authentication. 
This technology works well in a situation when any hacker gains security credentials to the account of a user. It will not surpass without access to the second authentication network.
The Out-of-band (OOB) authentication method is cheaper to deploy compared with keys and other complex biometric technologies. Hardware Out-of-band (OOB) authentication tokens and mobile phone-based OOB authentication tokens, such as SMS and back-up calls, are the available OOB authentication methods.

Here is why Multi-factor authentication solutions are gaining prominence in organizations

Steadily interesting to see that, Multi-factor authentication solutions are gaining prominence in organizations to monitor people from gaining unauthorized access to critical data and tampering with critical information. For those who are unfamiliar, advanced multi-factor authentication solutions provide fraud protection by using verification techniques like hardware OTP authentication, smart card-based authentication, phone-based authentication, and biometrics.

Design Cognitive Chatbot

Very exciting to see that,Codify Academy, a San Francisco-based developer education startup, tapped into IBM Cloud’s cognitive services to create an interactive cognitive chatbot, Bobbot, that is improving student experiences and increasing enrollment. One can observe that, using the IBM Watson Conversation Service, Bobbot fields questions from prospective and current students in natural language via the company’s website.

The deployment of mobile robots for carrying out day to day hospital logistics

It is now obvious that, Mobile robotic technology enables the staff in hospitals to deliver more personalized services to the patients. Then one can observe that, the deployment of mobile robots for carrying out day to day hospital logistics will allow nursing staff to focus on their core job which is to protect, promote, and optimize the health and abilities of a patient with diagnosis and treatment. According to Technavio Research, this will further empower nurses and pharmacists to participate more in the social aspect of healing.

Digital marketing campaigns on social media platforms help attract more clients

It is steadily clear that, social media platforms are rapidly becoming most conducive to engaging the target audience. Posts and updates from companies on social media provide insights and latest news regarding their business and products. 
For those who are unfamiliar, Posts on social media platforms, such as Facebook and Twitter, are most likely to be viewed and shared. These shares generate traffic to the company's website and increase familiarity with its services and products. 
It is also obvious that, sharing on the social network platforms increases credibility as recommendations from friends and acquaintances are regarded as trustworthy.

Owing to the growing use of apps, ad agencies are creating in-app advertisements

Very exciting to observe that, the use of online platforms and apps has increased with the growing adoption of smartphones and tablets. 
In 2016, users spent more than 80% of the time on apps and 20% on browsing through the Internet, according to Technavio Research.
Owing to the growing use of apps, ad agencies are creating in-app advertisements.
Display, pop-up, and scroll ads have become one of the preferred choices by the ad agencies that are included in the apps. These advertisements are being prominently adopted as they have higher sales conversion rates.

The most exciting regarding online ads

First, online ads are interactive; this makes them more appealing. Even if Internet ads have no option of skipping, the length of these ads is short, due to which the audience does not hesitate in viewing the complete ad.
The probability of brand recall is higher in the case of online ads when compared to other methods of advertising such as TV commercials and billboards.
The interaction of online ads with the audience is higher in comparison with other media. Although the audience has an option to skip the ad after a small duration, the users also have the option to interact and respond to the ad, which is not possible in other modes of advertising.

From high-cost advertising campaigns to low-visibility digital media, such as the Internet

Very exciting to see that, the global Internet ad spending market reaches a large audience with the help of electronic devices such as smartphones, gaming consoles, laptops, and tablets. Then, one can observe that, during the past years, the market has shifted from high-cost advertising campaigns to low-visibility digital media, such as the Internet. According to Technavio Research, the growth of the broadband infrastructure in developing and developed countries is helping the market to grow further.