Showing posts from October 20, 2017

Three forms of Virtual Reality (VR) advertising

When it comes to Virtual Reality (VR) advertising, excitements are huge. On the curve, three forms of VR advertising: a pre-roll video ad, brand logos present in-game and 3D branded objects inserted into interactive game play. According to New YuMe Study, overall, VR advertising is highly memorable with 70% aided recall across all ad formats. The study also reveals that, the highest levels of brand recall occurred with the pre-roll video ad, which achieved 90% aided recall on the day the study was conducted.

Immersive advertising is on the rise

Steadily, many studies indicate that, Virtual Reality (VR) advertising is highly memorable in any format. “We believe immersive advertising is on the rise. Its ability to deliver a compelling branded-content message that is interactive, engaging and offers consumers the ability to own their ad experience is very attractive to today’s advertisers” ,” said Mireya Arteaga, Research Lead, YuMe.