Showing posts from October 20, 2017
When it comes to Virtual Reality (VR) advertising, excitements are huge. On the curve, three forms of VR advertising: a pre-roll video ad, brand logos present in-game and 3D branded objects inserted into interactive game play. According to New YuMe Study, overall, VR advertising is highly memorable with 70% aided recall across all ad formats. The study also reveals that, the highest levels of brand recall occurred with the pre-roll video ad, which achieved 90% aided recall on the day the study was conducted.
- Other Apps
Steadily, many studies indicate that, Virtual Reality (VR) advertising is highly memorable in any format. “We believe immersive advertising is on the rise. Its ability to deliver a compelling branded-content message that is interactive, engaging and offers consumers the ability to own their ad experience is very attractive to today’s advertisers” ,” said Mireya Arteaga, Research Lead, YuMe.