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Showing posts from July 18, 2014

Q2 insights and analysis on trends in paid search, SEO, social media, product listing ads, comparison shopping engines, display advertising and more.

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In our mobile-driven world, when it comes to insights and analysis on trends in paid search, SEO, social media, product listing ads, comparison shopping engines, display advertising and more, across the world, it is not surprising to observe that, Image-based and Video-based product ads continue to see much higher growth than traditional text ads. It is also exciting to observe that, Smartphone clicks grew year-over-year, compared to  tablets and a decline for desktop. 
As part of our global commitment, Connectikpeople.co soon #Retinknow®, has captured for you a Digital Marketing Reportfrom a full-service digital marketing agency,RKG, a Merkle company. Covering the second quarter of 2014, this report which leverages data across RKG client base, including 50 of the IR Top 500 Retailers, shows that, U.S. paid search spending growth accelerated during the second quarter. Search advertiser spending on product ads in Q2 rose 72% over last year, while text ad spending grew just 6%. PLA share o…

Échange d'espace publicitaire pluri-média contre l'ouvertue du capital startups en croissance : ce que vaut 5M Ventures.

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Encore à un stade précoce de son développement, la tendance media for equitya été lancée courant 2002 en Scandinavie. Son passage en Allemagne par exemple, laisse de bons souvenirs avec le e-commerçant Zalando via PRO7et bien d’autres.
Les startups, le plus souvent manquent de financement conséquent pour renforcer leurs équipes, ouvrir de nouveaux locaux, investir dans la R&D, mais surtout développer et étendre leurs campagnes marketing.  Une société comme 5M Ventures vient un tout petit peut au secours des startups B2C (Business to Customer) en appliquant le modèle ‘’media for equity’’, un modèle de troc : espace publicitaire pluri-média contre l’ouverture du capital des startups en croissance. Plus clairement,5M Ventures est, un fonds qui permet aux jeunes entreprises  B2C de financer leurs vastes campagnes de communication grâce à des groupes de médias partenaires. La valeur de ces campagnes est ensuite échangée contre une part du capital de ces sociétés. L’objectif de 5M Venture…

Secure and control access to data saved in cloud applications.

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As a must-attend landmark for the end-to-end digital transformation for the companies and public sector of all sizes, Connectikpeople.co soon #Retinknow®, observes that, Cloud applications are becoming a priority for every business, in terms costs, flexibility, scalability, easy-to-use, performance and time-to-market. 
If some fears persist, in terms privacy and security when it comes to corporate data, robust organizations capable to manage and operate its own private cloud infrastructures can opt to combine the flexibility of public cloud apps, with the security and compliance of a private cloud. This means that, these companies can mitigatethe potential for corporate data to leak, raising compliance and security concerns for IT. Technologies that combine the flexibility of public cloud apps, with the security and compliance of a private cloud, when deployed as part of an end-to-end data protection program, can provide an encouraging security and assurances as can be achieved with pre…

BlackBerry désormais veut dire : productivité, marché de l'entreprise et de la sécurité, redresser la situation financière et compatibilité avec Android, etc.

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Avec John Chen, le nouveau CEO de Blackberry arrivé récemment à la tête du groupe en plein réorganisation intégrale, les uns et les autres ne devraient plus se poser les questions sur l’avenir de Blackberry comme entité économique qui cherche à faire le maximum de profits, garantir l’expérience utilisateur, conquérir les nouveaux marché, investir dans la recherche et développement et innover en temps-réel. Connectikpeople.co bientôt #Retinknow®, salue la nouvelle stratégie entreprise et progressivement implémentée par le groupe lorsqu’il s’agit des accords ont été signés avec Foxconn et Amazon, la prochaine mise à jour vers BlackBerry 10.3, la futur commercialisation des BlackBerry Classic et Passport. Il est question pour le conseil de direction de : 1.repositionner BlackBerry sur le marché de l'entreprise et de la sécurité 2.redresser la situation financière du groupe, 3.avec Foxconn il s’agit de diminuer le niveau de dépendance sur les coûts de production, 4.pas de course effrénée,…

Adopt Cloud apps that your business needs, while storing corporate data encrypted in your own private cloud.

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When it comes to cloud apps and cloud services outsourced, numerous companies and organization remain fearful, in terms of security, privacy, and corporate data. But this scare is progressively mitigated with the advent of Openstack, Kubernetes, and more. Meaning that, each organization can henceforth build up its own private cloud by combining it, intelligently with the public-cloud when required. Connectikpeople.co  hails this momentum and recommends enterprises to always focus on transparent, flexible and scalable solutions that really meet their needs in real-time. Bitglass has launched a new cloud solution that can enable enterprises to adopt the cloud apps that their business needs, while storing corporate data encrypted in their own private cloud. Connectikpeople.co  encourages this kind of approaches and observes that, Bitglass brings the ability to adopt public-cloud applications while maintaining visibility, control and encryption of sensitive corporate data in a private clo…