The dynamic behind Oracle ID Graph

Based on the reality that, the explosive growth in connected devices has created immense opportunities for marketers to engage with consumers at the moments that truly matter, the dynamic behind Oracle ID Graph highlights: 

Audience IDs based on the user’s environment; audience segments tied to the customer journey across devices, channels, media environments, and ID spaces. 

It also features Marketing and media professionals on their marketing strategies; relevant experiences to customers on whichever device they choose; the challenge of unifying consumer IDs from different platforms and devices in order to gain a holistic view of individual buyers. 

The ability to empower marketers and publishers to quickly and efficiently manage these multiple environments.

Now, major enhancements to the Audience Builder user interface within the Oracle Data Management Platform can help marketers visualize and manage ID source, with planned functionality to link these audiences via a self-service UI through the Oracle ID Graph.