The Australian big data and analytics market

Data is now strategic asset that provide intelligence, new opportunities for market expansion as well as monetization, to name a few. Data has always existed within organisations, mostly unorganised and inconsistent, which is inhibiting the use of data for driving innovation.

According to IDC, the Australian big data and analytics market is forecast to grow from USD 244.1 million in 2015 to USD 585.1 million in 2019.

I can observe that, banking, retail and government sectors have made impressive strides into the analytics domain with an objective of driving market and competitive intelligence. While the numbers look attractive, big data adoption levels are yet to reach those of cloud and mobility. There is plenty of data and good intentions, but talent shortage continues to be a challenge.