allow web publishers to track individual browsing their sites in real time

Mixpanel's mission is to help the world learn from their data. We offer the most sophisticated analytics platform companies online can use to understand how users behave. We do all of our data analysis in real-time. Our company officially started in June 2009 and launched July 2009.
customers can track events and actions specific to their application to see what features users are using the most and how they are trending.
relieved that they don't have to wait 24 hours like they do with Google Analytics. With Mixpanel, they learn how users use new features as soon as they launch.
determine if their product is valuable, our customers use cohort analysis to understand and improve user retention. Mixpanel can do this for every feature you have.BY TAATJENE