Google Developers Academy:Inside Google AdMob Ads SDK

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The Google AdMob Ads SDK is the next generation in Google mobile advertising featuring refined ad formats and streamlined APIs for access to Google's AdMob and DoubleClick For Publishers (upgraded DFP) [Android and iOS only] mobile advertising solutions. 

This state-of-the-art SDK enables mobile app developers to maximize their monetization on Android, iOS, and Windows Phone 7 by tapping into Google and AdMob’s vast combined pool of advertisers. DFP users can utilize the SDK [Android, iOS] to deliver directly sold ads into applications and monetize on unfilled inventory through the Google AdMob advertising network.(image from Google developers academy)

Courses

• AdMob Fundamentals Learn how to integrate the AdMob SDK into your project and request an AdMob ad.
  
• AdMob Mediation Learn how to use AdMob Mediation to request ads from multiple ad networks.