Blog Company: A blog like a food for social media: Stakes and Opportunities for companies.

This series from AboutUs in partnership with Connectikpeople aims to help companies to develop their image, marks … on internet by using the specifics tools like modern blog. Then now we focus on a blog like a food for social media. Here is what Kristina Weis, the Director of Marketing for AboutUs, tells us about.  She tweets at @KristinaWeis.

Just like it’s hard to rank well without blog posts, it’s hard to get anyone to share a link to your website on Twitter, Facebook or Google+ if you don’t regularly blog about interesting topics.

If you can blog well enough that people start sharing links to your blog posts from their social media accounts, there’s nothing better. People like to share valuable articles with their networks, and these social media links will help your SEO. Social media mentions and links are a signal to Google and Bing that people consider a site valuable – and the search engines use that signal to help them rank websites in search results. Plus, you’ll get more direct visitors from the people who actually click those social media links.