Blog Company: getting backlinks: Stakes and tricks for companies.

This series from AboutUs in partnership with Connectikpeople aims to help companies to develop their image, marks … on internet by using the specifics tools as blog. Then now we focus on: getting backlinks. Here is what Kristina Weis, the Director of Marketing for AboutUs, tells us about.  She tweets at @KristinaWeis.

We’re sure you know that links from other sites to yours – also known as backlinks or inbound links – are an important factor for helping your site appear higher in SERPs (search engine results pages). And as you probably also know, it isn’t easy to get someone to link from their site to yours. (Unless you pay them, and we don’t recommend that.)

It’s unlikely that someone will want to link to your home page, or to a page about your product or services. But how about an interesting and insightful blog post about your industry? That might do the trick.

If you regularly put out interesting or helpful content on your blog, you will have a much easier time getting backlinks.  Be a good example: When you see interesting or helpful content on someone else’s blog that’s relevant to one of your posts, do include a link to that blog. (They may return the favor!).