BlackBerry Messenger Social Profile: Opportunities and Stakes for developers and users

This time pending the upcoming of Blackberry 10 (first quarter 2013); it can be profitable to be Blackberry developer. In fact among training conferences and now BlackBerry Messenger Social Profile, developers can for example, enable their application to ‘’go viral’’. Then according to RIM Blackberry: ‘’ with minimal development effort, Foursquare was able to integrate their application with the BBM SP, resulting in a doubling of downloads in a single day. Nobex Radio saw a 52% increase in downloads after they added support for the BBM SP.’’

Talking about registration, developers have to keep in mind that like most features on a BlackBerry device, the user can approve or deny this connection, allowing them to regulate which applications they allow to use the BBM SP. The application is also informed during this process whether or not the connection was a success. If it did fail, the application is given the reason why. Possible reasons include lack of network coverage, registration blocked by the user, or BBM Client not configured. Once this step is complete, SDKs and APIs of the BBM SP are available to your application.