Incentive Targeting acquired by Google: Stakes and Opportunities around the new deal

For those who unfamiliar , founded in February of 2007 and based in Massachusetts,    Incentive Targeting via their patent pending technology allows non technical marketing executives to design more or less sophisticated or relevant promotions. 
Since November 28, 2012, henceforth the Startup joined Google galaxy.
“When we founded Incentive Targeting in 2007, we set out to do for retail couponing what Google had done for online advertising: make it simple, relevant, measurable, and effective. So, it is both humbling and gratifying to be joining the ranks of the company that inspired our initial vision.

As part of Google, we will have the resources and expertise to continue the transformation of couponing from a way to give discounts to a way to build business. And, we can now work towards that vision as part of a company that improves the lives of hundreds of millions of people every day. ‘’ has declared: Ben, Josh, and the entire Incentive Targeting team.