Concept of Social Design via Facebook: Stakes and Opportunities for Developers and web editors

Lots of developers or web editors want to invest themselves or their money in what we can call: a social project trend including software or social web sites.The concept like Social Design might help them to improve their initiative or their visions. That being said,  we can learn that Social Design aims to be a way of thinking about product design that puts social experiences at the core.

According the Facebook, Social Design defines how we understand ourselves and each other and can be broken down into three core elements: Identity, Conversation and Community.

• Community refers to the people we know and trust and who help us make decisions.
• Conversation refers to the various interactions we have with our communities.
• Identity refers to our own sense of self and how we are seen by our communities.

The Facebook team continues by telling us that: ‘’one way to model a social product is by working from the inside out: allow people to create an identity, let them share it and build a community over time. Facebook began this way. However, if community is already curated, as it is via Facebook Platform, you can instead work from the outside in: utilize the existing community users have built, define new conversations and let them continue to build their identities further.’’

In addition, start by defining the domain or interest that is core to your app or website (music, books, movies, etc.).