My Xperia from Sony: Stakes, Opportunities, Realties, Availability and Process
Available officially since January 31, 2013 My Xperia pilot is a remote security service that aims to help you locate and protect your Xperia smartphone so lost.
Here are some explanations from Marcin Zielinski, Sony
Experience Planner and one of the brains behind the app:
‘’Can
you describe “my Xperia” in a sentence?
Sure – “When the
unpredictable happens, “my Xperia” helps you locate your misplaced Sony
smartphone and protect your personal data”
Why
have you created this – what’s the inspiration?
We recognise that your Sony
Xperia smartphone is equally as important as other valuables like wallets and
keys, but it’s also just as easily misplaced.
The thinking behind the app is
to anticipate those unpredictable situations, where your smartphone might end
up lost or misplaced – when this happens, “my Xperia” is designed to give you
piece of mind by helping you a) locate and find your phone and b) ensure
private info doesn’t fall into the wrong hands.
Can
you tell us a little bit about any key features and how it’ll work?
It’s really simple – you
activate the app in your phone’s settings and use Google ID to sign in to myxperia.sonymobile.com to access the central interface.
From here, you’ll be able to
control a number of remote functions -
- Locate your smartphone on a map
- Sound an alert to get someone’s attention – it’ll also override silent mode and wake the display
- Lock the phone to keep info private, and ping a message with contact details or…
- Erase both internal and external SD card info / data if required
Can
you tell us about the beta launch, and plans going forward?
We’re running a phased launch
in the Nordics on select 2012 Xperia smartphones running ICS. We’ll start with
Xperia Acro S and add new devices over the coming weeks.
Users who are able to
participate in the pilot will receive a notification in their Xperia when the
service is available to them.
Following the notification,
over-the-air download/installation via Update Center (the app which also brings
OTA software-updates to your Xperia smartphone) is required, and the final step
includes activation via Settings -> Xperia™ -> my Xperia.
The idea is to grab as much
feedback / input on the service as possible, so we can perfect and tweak before
full global rollout – please drop any suggestions, questions or things you’d
like to see in the comments below. Or share your experiences and ‘’
