The most in-depth picture we’ve yet seen of young Chinese gamers’ demographics, habits, and desires.
For those who are interested by the China game market, this new report may help you to forecast your commitment. From iResearch and QQ Games the report focused on China’s teen and twenty-something online gamers. More than 5,000 gamers have been surveyed and the findings are clear:
Mobile gaming is less popular with the youngsters than you might expect, teen gamers spend more on upfront fees and way less on in-game items . The report is only available in Chinese, but there’s so much of value in there that TechAsia spent a time picking the report apart and creating the massive infographic you see below with some of the most interesting, useful, and
surprising charts and statistics.
(Full Report Available Here, Chinese only)