Google Inc. First Quarter 2013 Results henceforth available
Today Google Inc announced financial results for the quarter ended March
31, 2013.
Things are going well at Google Inc., regarding its recent results which show consolidated
revenues of $13.97 billion for the quarter ended March 31, 2013, an increase of
31% compared to the first quarter of 2012. Google Inc. reports advertising
revenues, consistent with
GAAP, on a gross basis without deducting traffic
acquisition costs (TAC). In the first quarter of 2013, TAC totaled $2.96
billion, or 25% of advertising revenues.
Operating income, operating margin, net income, and earnings per share
(EPS) are reported on a GAAP and non-GAAP basis. The non-GAAP measures, as well
as free cash flow, an alternative non-GAAP measure of liquidity, are described here!
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