During this interview, we have seen Apple CEO Tim Cook ,more or less opened, prudent and human, offering his thoughts.
‘’Cook was initially asked
about Google Glass. He said, "It's
probably likely to appeal to certain
vertical markets. The likelihood that it has broad appeals is hard to
see."
However, Cook is positive on the wearable tech market: "I think wearables
is incredibly interesting. It could be a profound area."
Cook notes that he wears a Nike Fuelband and thinks "Nike did a great
job" with the product.
There are lots of gadgets in the space. I would say that the ones that are
doing more than one thing, there's nothing great out there that I've seen.
Nothing that's going to convince a kid that's never worn glasses or a band or a
watch or whatever to wear one. At least I haven't seen it. So there's lots of
things to solve in this space. It's an area that's ripe for exploration, it's
ripe for us to get excited about. Lots of companies will play in this space.
When asked if Apple will play in the space, Cook said, "I don't want to
answer that one. But I see it as a very important branch of the tree. I think
the iPhone pushed us forward fast and the tablet accelerated it. I think
wearables could be another branch. I think this group will be very involved in
this."
Kara Swisher asks Cook what type of wearable tech product Apple might be
interested in. He responds by saying that from a mainstream point of view,
glasses are risky. "I wear glasses because I have to. I don't know a lot
of people who wear them because they don't have to." He also suggests that
to get customers to wear a smartwatch it will have to be incredible. "If
we asked a room of 20-year olds to stand up if they're wearing a watch, I don't
think anyone would stand up." Finally, he suggests that wearable ideas
could also include sensors.’’ Reported by iPhone.
