Fairfax Media has partnered with InMobi, to galvanize the New Zealand mobile advertising market.

The mobile market is growing very fast, in terms of technologies, contents and usages. This means new business, new opportunities and new world for everyone. Therefore Fairfax Media and InMobi
want, harness widely this reality to develop their business. Henceforth Fairfax Media and InMobi partnership is focused to galvanize the New Zealand mobile advertising market.

‘’InMobi was an obvious choice for a partnership, because of the strength of its existing agency relationships and industry leadership position. We are InMobi’s first premium partner in the New Zealand market. This partnership sees us coming together as experts, Fairfax Media as digital audience leaders and InMobi as global mobile advertising pioneers, and connects our advertisers with the right audience’’. Said Fairfax Media Digital General Manager Nigel Tutt.

Regarding Francisco Cordero, Vice President and General Manager of InMobi Australia and New Zealand, he said : “We currently serve ads to over 2.1 million unique users in New Zealand, which is enormous considering the population. Combining our extensive network with New Zealand’s leading digital destination will give advertisers tremendous reach across the country and premium consumer segments. Advertisers will also have the opportunity to leverage our intuitive, mobile-first technology platforms , InMobi Ad Tracker and InMobi Studio ,to build, run, and measure rich-media mobile ad campaigns across Fairfax Media.”