History Colorado has sealed partnership with IBM Big Data analytics: stakes and opportunities.

Increasingly despite the lack of financial resources, History Coloradomuseum is improving its services and its access to data. The new partnership recently revealed demonstrates how it is
important to know and harness its data. Henceforth the History Colorado Center is using IBM Big Data analytics with the goal to drive new revenue, increase visitor traffic and deliver an exceptional museum experience.

‘’The Center can now quickly analyze data in real time, generated from admissions, programs, merchandise, food, and membership sales to understand consumer preferences and identify buying trends. In addition, they are able to identify patterns of interest ranging from when retail sales peak to what exhibits attract the most traffic.’’ Said Lizette Kodama IBM Media Relations.

Went from the reality that, ‘’the Center was only able to look at their visitation in terms of the type of ticket sold. Now, the Center can track not only how many tickets were sold, but they know that more than 40 percent of their visitors are coming as families, a remarkably high percentage for a history museum. This insight is being used across the organization from marketing and membership, to education and exhibits, to development and fund raising.  All are able to use the data to make informed decisions and develop a sustainable business plan. ‘’

"We asked ourselves, why is this institution important? And we realized that History Colorado can help visitors understand the present in the context of the past and to inform decision-making for the future”. “We have a unique role to play in building a better Colorado, to do that we have to get people in the door. That’s what IBM is helping us to do.” Said Kathryn Hill, History Colorado COO.