HP and NASCAR have found an agreement to analyze customer sentiment, identify emerging issues …

It is henceforth official , the new agreement focus on: racing infrastructure and organization around the Fan and Media Engagement Center (FMEC), which facilitates real-time response
to traditional, digital, broadcast and social media.

This means that, HP has a mission to accelerate innovation and the adoption of cutting-edge technology across the sport of NASCAR: helps NASCAR analyze customer sentiment, identify emerging issues and discover topic trends for instantly actionable insights.

 “Building on the proven track record we have had working together in the growing area of social business with the Fan and Media Engagement Center, NASCAR’s deepened relationship with HP will enable us to leverage state-of-the-art technology to catapult the sport of racing to the next level.” Said Jim O’Connell, chief sales officer, NASCAR.

 “As the largest spectator sport in the world, NASCAR needs to stay on the cutting edge of technology to innovate and deliver an engaging, fulfilling experience for its fans around the world,” said Charles Salameh, vice president, Americas region, Communications, Media and Entertainment Industry, HP.