IBM announced a collaboration with Point Defiance Zoo and Aquarium (PDZA): stakes and opportunities.

The growing of mobile usages, practices and market, increasingly creates, the new needs, in terms of security, privacy, management
and so on. These set of realities leads major changes into companies, and habits. In this dynamic, henceforth the collaboration between Point Defiance Zoo & Aquarium and IBM Data analytics is official with the goal to engage visitors with a more enriching zoo experience based on data generated from mobile devices and social channels.

This means that, enhance visitor experiences and increase visitor participation in raising awareness of wildlife conservation. 

‘’In addition, the analytics capabilities make it easier to monitor the success of social media marketing. For example, zoo members who "checked in" to the zoo’s Facebook page were given a three dollar admission discount during a recent promotion. Business insights garnered from Big Data analytics have helped to identify the patterns of when and what customers are purchasing on-line that has contributed to the zoo's online sales program growing by more than 700 percent in the past two years.  ‘’ mentioned the press release.