India market, a new Eldorado for iPhone: stakes and opportunities around the figures.

Until today, the India market remains dominated by low-cost feature phones. However, increasingly the habits change in terms of
preferences and purchasing power. 

Therefore products such as the iPhone become reachable for certain folks. In fact India is a growing market with a great potential. This means : several possibilities for manufacturers to earn money.

According to Tirumalai, Apple’s aggressive approach to iPhone sales  includes : extensive advertising and interest-free EMI initiative that allow buyers to put down a partial payment on an iPhone 4 or 4S and pay the remainder over the next 6 to 12 months.
‘’The 4-9% implicit discount coupled with the option of easy EMIs spread over 6-12 months became popular.
Apple added an 18% cash discount to the iPhone 4 deal, effectively nullifying the partial down payment. India’s Economic Times note that, this resulted in an effective discount of 23% to 27%, making the handset more attractive for first-time Smartphone buyers.

Credit Suisse’s report, which based its numbers on mobile device retailers and distributors, is in line with preliminary IDC estimates from February, which noted an identical 400% increase in sales.