North America: Citrix released the Citrix ByteMobile Mobile Analytics Report for the second quarter of 2013.

The deep intrusion of mobiles in our life is increasingly elevated. Henceforth we use the mobiles everywhere, every time and for
everything.    

Beyond the common constatations, Citrix has decided to learn more.  In this dynamic, this company has released its Mobile Analytics report which provides insight into mobile data subscriber usage patterns and the impact this behavior has on operators’ networks.

According to this report,

• Mobile audio and Internet radio in particular, is an emerging category representing 12 percent of mobile data volume in North America and four percent outside of the region.
• Mobile search per subscriber has increased 25 percent since February 2012.
• Four apps: Media Player, Safari, App Store and Facebook, generate 82 percent of mobile data volume on iOS devices.
• Google Maps is preferred over Apple Maps on iOS devices throughout most of the world
• Music is identified as an emerging category of mobile data that now constitutes a meaningful percentage of overall data traffic.
• Of the total volume of mobile audio measured over the period, Internet radio constitutes the vast majority.
• Subscribers are using mobile search more than ever before, indicating higher levels of web interaction while on the go.
• The report reveals that 97 percent of mobile search data volume is generated by three apps: Google, Yahoo and Bing. In a recent study by Google, the search engine found that 82 percent of shoppers with smartphones use mobile search to help them make in-store purchase decisions, concluding that in-store mobile activity begins with search rather than shopping apps. 
• The eBay app now generates enough traffic to be a significant mobile data contributor and has become the first ecommerce app to pass the one percent threshold.
• Facebook has also risen in prominence since February 2012 when it generated one percent of data volume.
• Facebook now accounts for five percent of data volume.
• Google Maps generating a slight majority of mobile map data volume. Apple holds an edge in the Americas with the North American market, in particular, preferring Apple Maps over Google Maps 63 percent to 37 percent.
• Google Maps dominates the rest of the world, with Google Maps preference peaking at 80 percent in the Asia Pacific region.

About Citrix ByteMobile

Citrix ByteMobile® Smart Capacity platforms enable mobile operators to deliver the best possible experience to their subscribers under all network conditions and to differentiate their services based on subscriber usage. The company’s solutions have been deployed in the mobile networks of more than 130 operators worldwide to manage escalating demand for capacity due to video and other rich multimedia content and applications. With Smart Capacity, mobile operators can improve utilization of existing capacity and control operating expenses, while increasing revenue growth and profitability.

About Citrix

Citrix is the cloud company that enables mobile workstyles empowering people to work and collaborate from anywhere, securely accessing apps and data on any of the latest devices, as easily as they would in their own office. Citrix solutions help IT and service providers build clouds, leveraging virtualization and networking technologies to deliver high-performance, elastic and cost-effective cloud services. With market-leading cloud solutions for mobility, desktop virtualization, networking, cloud platforms, collaboration and data sharing, Citrix helps organizations of all sizes achieve the speed and agility necessary to succeed in a mobile and dynamic world. Citrix products are in use at more than 260,000 organizations and by over 100 million users globally. Annual revenue in 2012 was $2.59 billion.