Cross-channel campaign management technology: Adobe Completed Acquisition of Neolane.

To consolidate its portfolio regarding the Adobe Marketing Cloud, Adobe had initiated the acquisition of Neolane, billed as a leader in cross-channel campaign management technology.

Henceforth Adobe has completed the acquisition of Neolane. This means Neolane technology is now
part of Adobe Marketing Cloud.

Connectikpeople may recall that, Neolane will become the sixth solution in the Adobe Marketing Cloud, complementing the existing Analytics, Target, Social, Experience Manager and Media Optimizer offerings.

According to Adobe, ‘’this creates an unparalleled platform for delivering rich, personalized experiences to consumers across channels and devices, and giving a unified view of the customer to marketers.’’

About Adobe Marketing Cloud

Now there’s a place that puts everything digital marketers need in one spot. It’s called the Adobe Marketing Cloud. It includes a complete set of analytics, social, advertising, targeting, web experience management and cross-channel campaign management solutions and a social-enabled UI that brings together everything marketers need to know about their campaigns. So marketers can get from data to insights to action, faster and smarter than ever.