Digital advertising: Bob Lord becomes a CEO of AOL Networks, stake and opportunity.
Focused on building its new strategy, image and its new insights like an innovative and competitive company, AOL Networks has announced today, the appointment of Bob Lord as a CEO of AOL
Networks.
Networks.
Prior , its was Global CEO of Razorfish and CEO of
Publicis Groupe’s Digital Technologies Division, Bob Lord will oversee all
aspects of AOL Networks, AOL’s flagship technology stack that services more
than 22,000 publishers and 4,000 advertiser and agency clients.
“He’s
been a digital marketing and technology leader for nearly two decades and has
worked with some of the world’s most renowned agencies and brands throughout
his career. He has a proven track record of driving innovation within an
organization. I know Bob will bring the same drive and energy to AOL Networks
and accelerate growth in the business. His technology background will be
pivotal as AOL continues its mission to simplify digital advertising at scale
across platforms, screens and formats.” said Armstrong CEO and Chairman AOL Networks.
Connectikpeople has observed that, Bob Lord is a right choice, due
to its profile as the epicenter of the convergence of advertising strategy and
technology innovation. He recently published the book Converge, which
calls on brands to embrace technology-driven marketing ecosystems and thrive
within them.
About AOL
Networks
AOL Networks enables the world's top marketers and media brands to reach
consumers across desktop, mobile, tablet and connected TVs with impact through
premium experiences, programmatic buying and performance driven campaigns. It
is the global partner of choice for leading publishers, advertisers and
agencies seeking to maximize the value of their online brands. AOL Networks
brands include Advertising.com, The AOL On Network, Be On, ADTECH and Pictela.
About AOL
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously
innovating, growing, and investing in brands and experiences that inform,
entertain, and connect the world. The home of a world-class collection of
premium brands, AOL creates original content that engages audiences on a local
and global scale. We help marketers connect with these audiences through
effective and engaging digital advertising solutions.
