France Telecom definitely and officially becomes Orange: inside the new Configuration.
As expected, Monday 1 July 2013, marks the reconfiguration of the company
name and stock symbol which change from France Telecom to Orange.
According to the company, this, new approach aims to simplify and
modernise its profile and image for the benefit of its stakeholders.
modernise its profile and image for the benefit of its stakeholders.
Started in 2006, the process is now completed responding to both the
changing conditions in the telecommunications market, in particular the
convergence of fixed and mobile networks, and the Group's expansion
internationally.
This means as of today, all of the Group’s products
and services in France and in over 30 countries will be sold under the Orange
brand name, and all of the Group’s commercial, internal and corporate
communication is grouped under this single brand identity.