IBM announced new Digital Experience software to create customized digital experiences.

With this new release, IBM targets the rising mobile market, with the goal to allow, line of business employees from marketing, sales, HR and customer loyalty, to produce, share and distribute digital content on the fly, to all mobile and social channels ,without the
need for IT technical skills or outside assistance.

According to IBM, IBM's Digital Experience software allows CMOs to provide customers with relevant information and offers that are based on their preferences and can be published quickly to all digital channels and mobile devices.

"To succeed, companies must look beyond websites to create digital experiences that marry analytics, deeper social engagement, compelling content and design for mobile delivery in order to engage audiences on their terms and on their time." said Larry Bowden, Vice President of Digital Experience Software, IBM.