New Google AdWords: you can now better understand your Quality Score and run more effective AdWords campaign.
Despite the fact that, it is very difficult to determine the real intention of Google behind this new update, Connectikpeople can observed that, henceforth you can improve the quality of your ads.
In fact, Google has announced that this update changes how each
keyword’s 1-10 numeric Quality Score is reported in AdWords.
keyword’s 1-10 numeric Quality Score is reported in AdWords.
In addition, Google has also promised that, this reporting update will tie
your 1-10 numeric Quality Score more closely to its three key sub factors:
‘’We're making this change so that the Quality Score in your reports more
closely reflects the factors that influence the visibility and expected
performance of your ads’’, said Jen Huang, AdWords Product Manager.
He adds: ‘’we believe this improvement will make it easier for you to take specific action to improve your ads and to recognize when your changes are working’’. ‘’Our goal in making this update is to provide you with a better understanding of your Quality Score to help you run a more effective AdWords campaign’’.
