Orange is launching a corporate communications campaign to support the Group’s name change.
Following the formalization of its new name, Orange has unveiled a new a corporate communications
campaign. The new ramdam, aims to show that Orange is focused on the future.
Therefore, it highlights the influence of digital technology and the
important role it plays and will increasingly play in everyone’s lives, allowing them do what they want, where they want, when they want.
important role it plays and will increasingly play in everyone’s lives, allowing them do what they want, where they want, when they want.
“The name change is an opportunity
for us to step back into the limelight and reaffirm our role and our mission.
This new corporate communications campaign aims to show that now more than
ever, Orange is listening to its customers to better understand their needs and
how their lives are changing and to help them, thanks to its intelligent
networks and the passion and talent of its staff, to make the best use of what
has become essential to them’’. Said Béatrice
Mandine, Executive Vice President of Communication and Brand.
It is
intended to be used by all the countries in which Orange operates, including
Europe, Africa and the Middle East.
About Orange
Orange is one of the world’s leading telecommunications operators with
sales of 43.5 billion euros in 2012 and has 170,000 employees worldwide at 31
March 2013, including 104,000 employees in France. Present in 32 countries, the
Group has a total customer base of close to 230 million customers at 31 March
2013, including 172 million mobile customers and 15 million broadband internet
(ADSL, fibre) customers worldwide. Orange is also a leading provider of global
IT and telecommunication services to multinational companies, under the brand
Orange Business Services.
Orange is listed on the NYSE Euronext Paris (symbol ORA) and on the New
York Stock Exchange (symbol ORAN).
