Running Technologies, Nike has unveiled four new innovations to enhance runners’ natural abilities.
In its strategy to consolidating
its global position, distant the competitors, Nike has unveiled today, four new
innovations at an event at the company’s global headquarters in Beaverton, Ore.
Connectikpeople has observed that,
the new products are designed
to enhance runners’ natural abilities and were guided by Nike’s “Nature Amplified” design ethos.
to enhance runners’ natural abilities and were guided by Nike’s “Nature Amplified” design ethos.
The new approach focused on the
body in motion and is fueled by scientific data and athlete insights.
Henceforth two new running
shoes were introduced:
·
The Nike Free Flyknit
·
Nike Free Hyperfeel, along with two new
apparel technologies, Aeroloft and Dri-FIT Knit.
“Innovation
is not about creating for its own sake, it’s about creating something better,
designing with a purpose. Running is the heart and soul of Nike and it’s the
birthplace of a constant stream of new innovations that will drive this company
forward,” said Mark Parker, President & CEO of NIKE, Inc.
About NIKE
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer,
marketer and distributor of authentic athletic footwear, apparel, equipment and
accessories for a wide variety of sports and fitness activities. Wholly-owned
NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and
distributes athletic lifestyle footwear, apparel and accessories, and Hurley
International LLC, which designs, markets and distributes surf and youth
lifestyle footwear, apparel and accessories.