Amazon today unveiled the Mobile Associates API for Kindle Fire and other Android devices.

In its commitment to enable developers to merchandise millions of physical and digital items from Amazon.com within their apps and games, Amazon.com has unveiled today the Mobile Associates API for Kindle Fire and other Android devices.

Connectikpeople may recall that, until now, if developers wanted to create additional revenue channels for their apps they could use a “freemium” model with digital in-app purchasing or subscriptions,
or by using mobile ads.

Henceforth, with the Mobile Associates API, developers have a new way to monetize their apps and games by offering contextually relevant goods across Amazon’s world class physical fulfillment network.

When using the new API, developers earn up to 6% on qualifying in-app customer purchases while providing users an opportunity to easily buy and receive goods through Amazon’s secure 1-Click purchase experience and Amazon Prime shipping, where available.

The API can be used in the Amazon Appstore and in Google Play, and developers can learn more about integrating the new Mobile Associates API at: https://developer.amazon.com/blog.