Boingo Wireless today announced App Download, a new advertising product from Boingo Media.
Announced today, this package is intended for brands to reward users with free Wi-Fi access in exchange for verified downloads of their iOS or Android apps.
Connectikpeople has observed that, the App Download advertising model
leverages Boingo Media’s proprietary technology to verify application downloads.
This app is priced on a cost-per-install (CPI) basis and Boingo Media’s
global advertising network includes more than 65 airports, brand name hotels,
cafes and coffee shops, stadiums and arenas,
shopping centers, metropolitan hotzones and more.
shopping centers, metropolitan hotzones and more.
“Our
new App Download product gives advertisers the unique opportunity to drive
mobile app installs among a desirable, hard-to-reach demographic. Even better,
they get to give these folks free Wi-Fi in the process. Our verification
technology and cost-per-install model adds the peace of mind that comes with
knowing that they’ll only pay for verified app downloads and real consumer
engagements.” said Sebastian Tonkin, vice president of advertising product
management for Boingo Wireless.
About Boingo Wireless
Boingo Wireless, Inc. (NASDAQ: WIFI) helps the world stay connected. Our
vast footprint of small cell networks covers more than a million DAS and Wi-Fi
locations and reaches more than 1 billion consumers annually , in places as
varied as airports, stadiums, shopping malls, restaurants, universities, and
military bases. The Boingo platform is the only monetization engine of its
kind, driving revenue through carrier offload, advertising, location-based data
analytics, and consumer products like IPTV, high-speed broadband, and Wi-Fi.