Canon has introduced a new EF-S 55-250mm f/4-5.6 IS STM telephoto zoom lens for video aficionados.

By bringing noise reduction in movie mode, silent and smooth auto-focus capabilities, the new EF-S 55-250mm f/4-5.6 IS STM telephoto zoom lens aims to be perfect for video aficionados.

Henceforth the EF-S 55-250mm f/4-5.6 IS STM lens expands Canon’s line of Stepping Motor (STM) lenses to six models – the EF-S 18-135mm f/3.5-5.6 IS STM, the EF 40mm f/2.8 STM, EF-S 18-55mm f/3.5-5.6 IS STM, EF-M 18-55mm f/3.5-5.6 IS STM,
EF-M 22mm f/2.0 and the new EF-S 55-250mm f/4-5.6 IS STM lens.

The EF-S 55-250mm f/4-5.6 IS STM telephoto zoom lens aims to offer high magnification in a compact and lightweight EF-S telephoto zoom lens with an Optical Image Stabilizer for about 3.5 equivalent stops for shake correction.

The EF-S 55-250mm f/4-5.6 IS STM telephoto zoom lens features:

·        One UD lens element, reducing chromatic aberration throughout the zoom range for excellent image quality with high resolution and contrast.

·        It features enhanced lens coatings to help ensure ‘’superb’’ color balance,

·        A new compact six-group zoom system provides a maximum

·        The lens’ rear focusing system, high-speed CPU and improved AF algorithm allow for high-speed autofocusing.

In interested, the EF-S 55-250mm f/4-5.6 IS STM telephoto zoom lens is scheduled to be available in late September 2013 for an estimated retail price of $349.99.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $40 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2012† and is one of Fortune Magazine's World’s Most Admired Companies in 2013. In 2012, Canon U.S.A. received the PCMag.com Readers’ Choice Award for Service and Reliability in the digital camera and printer categories for the ninth consecutive year, and for camcorders for the past two years. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility.